Search Engine Optimization Course

Introduction to SEO

 

• • Introduction to SEO and Online Earning

• • Search Engine Optimization Approaches

• • Concepts of Off page and On Page

Understanding Search Engines

 

• • Classification of Search Engines

• • Crawler-Based Search Engines

• • Human-Powered Search Engines

• • Pay-for-Performance Search Engines

• • Hybrid Search Engines

• • How Search Engines Rank Pages

• • Search Engines Basics (Google/Bing)

Market Identification

 

• • Defining your Niche and Audience

• • Identify Your Top Five Competitors

• • Online target market Identification

• • Realizing the power or value of internet

On-Page Optimization

Picking out Keywords

 

• • Defining your Niche and Audience

• • Preparing to Research Keywords and Getting Suggestions

• • Keyword Research and Optimization

• • Using Keyword Suggestion Tools

Optimization – Tuning the Pages

 

• • Key Concepts: Keyword Prominence, Density, Proximity and Frequency

• • Creates Effective Title and Meta

• • Optimizing Layout of Your Pages

• • Optimizing Navigation and Menus

• • Duplicate Content Issues

• • Local SEO for Your Site

How to Build SEO Friendly Website

 

• • Defining your Niche and Audience

• • Title, Meta Tag Creation and Optimization

• • Images SEO with ALT attributes

• • HTML Concepts (Basic)

• • Website testing and Analysis

Off – Page Optimization

Website Submission

 

• • Search Engines’ Submission Rules and Guidelines

• • Submitting to Search Engines: Google, Yahoo, Bing etc

• • Creating a Search Engine Friendly Sitemap

• • Submitting to Directories

• • Submitting to Business Directories

• • Submitting to Classifieds

• • Participating in Forums

• • Blogs Commenting

• • Create Link Wheel

Link Marketing

 

• • Link Popularity and Link Quality

• • Google PageRank, Local Rank and Hilltop Algorithms

• • Link Building Strategies and Techniques

Monitoring Search Engines Rankings

 

• • Issues with Automated Ranking Monitoring

• • Learned About Analyzing Organic Search Traffic

Techniques to Avoid or Use at Your Own Risk (Search Engine Spamming)

 

• • Black-Hat Techniques vs. White-Hat Techniques

• • SEO Code of Ethics

• • Gray-Hat SEO

• • What to Do if your Site Has Been Penalized

Web Analytics

 

• • Introduction to Web Analytics

• • Analytics and Goals

• • Google Analytics Setup

• • Free Analytics Tools [adfreestat]

Online Earning

Working with AdSense

 

• • Create your own Domain

• • Hosting for Website

• • Basic Idea about website

• • Build your own website

• • Google Indexing, XML Sitemaps

• • How to manage website

• • How to create AdSense account

• • Manage account and Earn Money!

• • AdSense Note

Search Engine Advertising

The Sales Funnel and Customer Life Cycle

 

• • The Customer Life Cycle: Reach, Acquisition, Conversion, Retention

• • Reach and How to Measure It

• • Acquisition and How to Measure It

• • Conversion and How to Measure It

• • Retention and How to Retain Visitors

• • Digital/Internet Marketing Course Contents Digital/Internet Marketing  training curriculum follows the Google Adwords Certification standards which are designed to meet the requirements of next generation marketing needs. Introduction
    • Why your Business Needs a Website
    • How to create your website and make it look good
    • Build your Online Marketing Plan
    • Five Smart Ways to Promote your Business Online
    • How to Build a Community of Loyal Fans
    • Google Apps for Business
    • Intro to Online Advertising
    • Case Study

    Search Engine Marketing

     

    • • The Search Ecosystem – the Search Landscape
    • • Getting on Google and the Benefits of Being on Google
    • • How your Website is Found on Google
    • • Google Real-Time Insight Finder – Demo Video
    • • Case Study: Shoplet
    • • Resource: Essentials for new advertisers
    • • Resource: Google Trends
    • • Resource: Think With Google Insights
    • • Resource: Google Alerts
    • • Resource: Google Global Market Finder
    • • Resource: Google Business Channel