Introduction to SEO

  • Introduction to SEO and Online Earning
  • Search Engine Optimization Approaches
  • Concepts of Off page and On Page

Understanding Search Engines

  • Classification of Search Engines
  • Crawler-Based Search Engines
  • Human-Powered Search Engines
  • Pay-for-Performance Search Engines
  • Hybrid Search Engines
  • How Search Engines Rank Pages
  • Search Engines Basics (Google/Bing)

Market Identification

  • Defining your Niche and Audience
  • Identify Your Top Five Competitors
  • Online target market Identification
  • Realizing the power or value of internet

On-Page Optimization

Picking out Keywords

  • Defining your Niche and Audience
  • Preparing to Research Keywords and Getting Suggestions
  • Keyword Research and Optimization
  • Using Keyword Suggestion Tools

Optimization – Tuning the Pages

  • Key Concepts: Keyword Prominence, Density, Proximity and Frequency
  • Creates Effective Title and Meta
  • Optimizing Layout of Your Pages
  • Optimizing Navigation and Menus
  • Duplicate Content Issues
  • Local SEO for Your Site

How to Build SEO Friendly Website

  • Defining your Niche and Audience
  • Title, Meta Tag Creation and Optimization
  • Images SEO with ALT attributes
  • HTML Concepts (Basic)
  • Website testing and Analysis

Off – Page Optimization

Website Submission

  • Search Engines’ Submission Rules and Guidelines
  • Submitting to Search Engines: Google, Yahoo, Bing etc
  • Creating a Search Engine Friendly Sitemap
  • Submitting to Directories
  • Submitting to Business Directories
  • Submitting to Classifieds
  • Participating in Forums
  • Blogs Commenting
  • Create Link Wheel

Link Marketing

  • Link Popularity and Link Quality
  • Google PageRank, Local Rank and Hilltop Algorithms
  • Link Building Strategies and Techniques

Monitoring Search Engines Rankings

  • Issues with Automated Ranking Monitoring
  • Learned About Analyzing Organic Search Traffic

Techniques to Avoid or Use at Your Own Risk (Search Engine Spamming)

  • Black-Hat Techniques vs. White-Hat Techniques
  • SEO Code of Ethics
  • Gray-Hat SEO
  • What to Do if your Site Has Been Penalized

Web Analytics

  • Introduction to Web Analytics
  • Analytics and Goals
  • Google Analytics Setup
  • Free Analytics Tools [adfreestat]

Online Earning

Working with AdSense

  • Create your own Domain
  • Hosting for Website
  • Basic Idea about website
  • Build your own website
  • Google Indexing, XML Sitemaps
  • How to manage website
  • How to create AdSense account
  • Manage account and Earn Money!
  • AdSense Note

Search Engine Advertising

The Sales Funnel and Customer Life Cycle

  • The Customer Life Cycle: Reach, Acquisition, Conversion, Retention
  • Reach and How to Measure It
  • Acquisition and How to Measure It
  • Conversion and How to Measure It
  • Retention and How to Retain Visitors
  • Digital/Internet Marketing Course ContentsDigital/Internet Marketing  training curriculum follows the Google Adwords Certification standards which are designed to meet the requirements of next generation marketing needs.Introduction
    • Why your Business Needs a Website
    • How to create your website and make it look good
    • Build your Online Marketing Plan
    • Five Smart Ways to Promote your Business Online
    • How to Build a Community of Loyal Fans
    • Google Apps for Business
    • Intro to Online Advertising
    • Case Study
    Search Engine Marketing
    • The Search Ecosystem – the Search Landscape
    • Getting on Google and the Benefits of Being on Google
    • How your Website is Found on Google
    • Google Real-Time Insight Finder – Demo Video
    • Case Study: Shoplet
    • Resource: Essentials for new advertisers
    • Resource: Google Trends
    • Resource: Think With Google Insights
    • Resource: Google Alerts
    • Resource: Google Global Market Finder
    • Resource: Google Business Channel

SEO Optimization

Get more website traffic, more customers, and more visibility with

Web Development

Your website has to impress your visitors within just a few

PPC Advertising

Target your ideal search phrases and get found at the top of Google’s

Content Marketing

You can provide the answers that your potential customers are

Social Marketing

Create and manage top performing social campaigns

App Development

Launching a startup with limited capital? No problem.

Know your SEO Score!

    real numbers

    Expect Great Things from
    Your SEO Agency

    Before After



    Annual Organic Traffic



    Ranking Keywords



    Annual Organic Traffic

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