Introduction to SEO


      • Introduction to SEO and Online Earning

      • Search Engine Optimization Approaches

      • Concepts of Off page and On Page

    Understanding Search Engines


        • Classification of Search Engines

        • Crawler-Based Search Engines

        • Human-Powered Search Engines

        • Pay-for-Performance Search Engines

        • Hybrid Search Engines

        • How Search Engines Rank Pages

        • Search Engines Basics (Google/Bing)

      Market Identification


          • Defining your Niche and Audience

          • Identify Your Top Five Competitors

          • Online target market Identification

          • Realizing the power or value of internet

        On-Page Optimization

        Picking out Keywords


            • Defining your Niche and Audience

            • Preparing to Research Keywords and Getting Suggestions

            • Keyword Research and Optimization

            • Using Keyword Suggestion Tools

          Optimization – Tuning the Pages


              • Key Concepts: Keyword Prominence, Density, Proximity and Frequency

              • Creates Effective Title and Meta

              • Optimizing Layout of Your Pages

              • Optimizing Navigation and Menus

              • Duplicate Content Issues

              • Local SEO for Your Site

            How to Build SEO Friendly Website


                • Defining your Niche and Audience

                • Title, Meta Tag Creation and Optimization

                • Images SEO with ALT attributes

                • HTML Concepts (Basic)

                • Website testing and Analysis

              Off – Page Optimization

              Website Submission


                  • Search Engines’ Submission Rules and Guidelines

                  • Submitting to Search Engines: Google, Yahoo, Bing etc

                  • Creating a Search Engine Friendly Sitemap

                  • Submitting to Directories

                  • Submitting to Business Directories

                  • Submitting to Classifieds

                  • Participating in Forums

                  • Blogs Commenting

                  • Create Link Wheel

                Link Marketing


                    • Link Popularity and Link Quality

                    • Google PageRank, Local Rank and Hilltop Algorithms

                    • Link Building Strategies and Techniques

                  Monitoring Search Engines Rankings


                      • Issues with Automated Ranking Monitoring

                      • Learned About Analyzing Organic Search Traffic

                    Techniques to Avoid or Use at Your Own Risk (Search Engine Spamming)


                        • Black-Hat Techniques vs. White-Hat Techniques

                        • SEO Code of Ethics

                        • Gray-Hat SEO

                        • What to Do if your Site Has Been Penalized

                      Web Analytics


                          • Introduction to Web Analytics

                          • Analytics and Goals

                          • Google Analytics Setup

                          • Free Analytics Tools [adfreestat]

                        Online Earning

                        Working with AdSense


                            • Create your own Domain

                            • Hosting for Website

                            • Basic Idea about website

                            • Build your own website

                            • Google Indexing, XML Sitemaps

                            • How to manage website

                            • How to create AdSense account

                            • Manage account and Earn Money!

                            • AdSense Note

                          Search Engine Advertising

                          The Sales Funnel and Customer Life Cycle


                              • The Customer Life Cycle: Reach, Acquisition, Conversion, Retention

                              • Reach and How to Measure It

                              • Acquisition and How to Measure It

                              • Conversion and How to Measure It

                              • Retention and How to Retain Visitors

                              • Digital/Internet Marketing Course Contents Digital/Internet Marketing  training curriculum follows the Google Adwords Certification standards which are designed to meet the requirements of next generation marketing needs. Introduction
                                • Why your Business Needs a Website
                                • How to create your website and make it look good
                                • Build your Online Marketing Plan
                                • Five Smart Ways to Promote your Business Online
                                • How to Build a Community of Loyal Fans
                                • Google Apps for Business
                                • Intro to Online Advertising
                                • Case Study

                                Search Engine Marketing


                                    • The Search Ecosystem – the Search Landscape

                                    • Getting on Google and the Benefits of Being on Google

                                    • How your Website is Found on Google

                                    • Google Real-Time Insight Finder – Demo Video

                                    • Case Study: Shoplet

                                    • Resource: Essentials for new advertisers

                                    • Resource: Google Trends

                                    • Resource: Think With Google Insights

                                    • Resource: Google Alerts

                                    • Resource: Google Global Market Finder

                                    • Resource: Google Business Channel

                              SEO Optimization

                              Get more website traffic, more customers, and more visibility with

                              Web Development

                              Your website has to impress your visitors within just a few

                              PPC Advertising

                              Target your ideal search phrases and get found at the top of Google’s

                              Content Marketing

                              You can provide the answers that your potential customers are

                              Social Marketing

                              Create and manage top performing social campaigns

                              App Development

                              Launching a startup with limited capital? No problem.

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                              If we had a ‘secret sauce’ it would be our awesome people.
                              We have only professional team!

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