The first step is to contact the owner of the site who has posted defamatory content to you and ask them to remove it. If it refuses, you will have to fill a form of request of suppression of contents edited by Google: after study of the file, Google will remove the page and this one will also be deindexed of the search engines.

The second step is that of the dereferencing  : it is at this moment that we act to counter the attack! The goal is to push negative results to the second page of Google and highlight content from your site or from trusted sites that value your business or yourself.

It’s sort of a cleansing of search results on your query: it can take more or less time depending on the power and anchoring of the wrong results.

The reputation has become for every modern company and for any media personality an imperative imperative because of it depends the efficiency of the communication and the exchange with the outside. Companies, personalities, products or brands make themselves known on the Internet and make a reputation more or less controlled.

However, their own will and effort are not the only factors that determine the public’s consideration for them because external wills acting online can also have a beneficial or detrimental influence on their reputation.

Hence the need to learn the different ways to manage this reputation online also called “e-reputation”.


Your online reputation therefore reflects what the public feels about you and is based on everything that is said about you, your business or your product on the Internet. This reputation is a sum of information that can be qualified and quantified. For your part, there is no doubt that you are working to give it the best possible quality, but on the part of the entourage, the intentions are less certain and all the more so in a situation of competition or worse, litigation . Denigration and defamation constantly hover over your reputation because not everyone wants everyone’s good. In addition, the consequences of an error that you could have made somewhere can be directly increased tenfold.


Advertising that an entity does of itself is generally not sufficient to create and maintain a reputation that conforms to its wishes. It is therefore obliged to equip itself with monitoring and reputation management tools to preserve its image. Note that more than 50% of consumers learn about the reputation of a company and its products before joining the offers related to them.

The digital reputation is managed at the technical, communication and legal level. Companies have been created to work in this area and they are applying various skills including lawyers, communication specialists and trade technicians to manage the online image of their clients. Their approach integrates the analysis of information related to the customer already in place on the internet, the maintenance of a good quality image, the awareness of a whole network of knowledge, and the commitment of a counter-attack against a possible smear campaign.


Website creators have learned a variety of techniques to upload information about them. They can even go to learn to reference their portals to have a good positioning on the web. But sustainably preserving their e-reputation is basically a task that requires too much professionalism and too much personal investment for them to take care of themselves. This is the reason why companies and agencies intend to manage the reputation side of companies and / or media personalities and to protect them against malicious acts carried out through the Web. These are the digital reputation service providers.

Reputation obeys the same rules as those established in real life. Indeed, a reputation is not built overnight. Having leadership in a given sector requires developing a personal style, a habit of excellence, creativity, innovation … Long-term work. 

Reputation management is a common practice in the business world because reputation determines the perception others have of society and the imprint it leaves on people’s minds. Managing one’s reputation involves efforts to build, maintain and preserve an image acquired through long-term work.

The reputation is built in the real life but also on the web, it’s called e-reputation, web-reputation, cyber reputation or digital reputation.


reputation can be summed up by the amount of information that exists about a person or a company on the net. 
It is much more fragile to maintain than the reputation itself, because internet allows the diffusion and the circulation of information in a few clicks. A hidden detail on a personal blog can pop up at any time and be exposed to thousands of people within a minute. A person who is determined to harm can do so easily and at a lower cost. 
you can choose not to be present online to avoid this kind of problem, but this strategy would cut you off from an important axis of development, internet offering real opportunities.

It is therefore important to set up a real internet communication plan and to make “management of reputation”. Like the traditional image of the company, e – reputation is built upstream. Prevention is better than cure because it is difficult to counter the massive and long-term effects of an attack on the web.

Search engines like Yahoo or Google build your profile online and every facet of your personality is ranked according to criteria you can not control. By sharing certain details of your personal life on a website, you take the risk that these elements are exploited out of context and do not work in your favor. The logic of robots that classify information online, is not always that of a human being.


In order to save you the disadvantages of the web while allowing you to reap all the benefits, we have put together an offer that is based on several pillars:

  • a watch and detection process of opinions and opinions on the brand
  • an analysis of the detected content
  • a prevention and warning approach towards the brand / company client
  • a pro-active influence approach
  • defensive actions or responses in case of crisis or criticism ….

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