Reputation management or online reputation management is concerned with monitoring and improving the reputation of an organization, company, brand or person. Possible activities include monitoring negative messages for internal improvements and responding to complaints in the media or on the internet .
Sometimes less ethical methods are also used. Such as paying bloggers for positive articles without notice, anonymously starting product praise websites or posting positive reviews on the web on a large scale. The risk of these tactics is that they can generate a lot of negative publicity if they become known.
The part of reputation management that deals with responding to negative publicity is also referred to as issue management or issue marketing. Reputation management activities that focus on reputation in search engines are called Search Engine Repuation Management (SERM).
As an organization you want to innovate. This can mean: the application of digital technology, the use of data or the introduction of new business models. These kinds of innovations naturally have an impact on the efficiency and quality of your services. But at the same time, innovations can also affect other stakeholders and thus start the public debate about it.
It is not always immediately clear what effect your innovations have on stakeholders. At the same time, the influence of these stakeholders on the relevant legal and regulatory framework is significant. That is why you want to be and remain part of the discussion in the public domain. You want to prevent the innovations you implement from creating a new barrier rather than helping you move forward. You simply want to keep control in your own hands.
But while the will is there, you still lack a plan of action. How can your organization take a meaningful position in the social debate? And how can you subsequently influence decision-making on the topics relevant to you?
Considerate Public Affairs
Consideration helps you to gain and maintain public support for your innovations. Think of digital technology, data use and new business models. We increase the understanding and confidence in your organization’s strategy among relevant stakeholders within politics, business sector and the media.
We do this by mapping and analyzing relevant social trends. We constantly gain insights through structural monitoring of stakeholders and through our network. In this way we identify legislation and regulations in the making at an early stage and we can put you in touch with the right stakeholders. We then develop the right story line and help with an effective lobbying and communication approach. In this way you retain control over the public debate surrounding your organisation, products and/or services.
The first thing most employers do is Google you. This isn’t only limited to employers, though! People you date search you on Google, as do family and friends. That’s why you need to learn how to remove or bury negative Google links. It can save your reputation and your money. Hiring a reputation management expert is expensive, which is why it’s much better to learn how to do it yourself. By background is in digital marketing and reputation management. I’ve saved dozens of people’s reputations over the past couple of years and I want to show you exactly how I did it.
ORM Training provided through Skype or whatsap Live sessions By Zamir Anjum Online Reputation Management Expert & Google Certified Professional, Call for Details. 00923004221777
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